Thursday 3 October 2013

Dredd 2012 Research


Dredd 2012 is about when future America is an irradiated waste land. On its East Coast, running from Boston to Washington DC, lies Mega City One - a vast, violent metropolis where criminals rule the chaotic streets. The only force of order lies with the urban cops called "Judges" who possess the combined powers of judge, jury and instant executioner. Known and feared throughout the city, Dredd is the ultimate Judge, challenged with ridding the city of its latest scourge - a dangerous drug epidemic that has users of "Slo-Mo" experiencing reality at a fraction of its normal speed. During a routine day on the job, Dredd is assigned to train and evaluate Cassandra Anderson, a rookie with powerful psychic abilities thanks to a genetic mutation. A heinous crime calls them to a neighborhood where fellow Judges rarely dare to venture - a 200 storey vertical slum controlled by prostitute turned drug lord Ma-Ma and her ruthless clan. When they capture one of the clan's inner circle, Ma-Ma overtakes the compound's ...


The film Dredd was directed by Pete Travis who also directed films Vantage Point (2008), Omagh (2004) and Endgame (2009). The main characters that played parts in Dredd were Karl Urban who played Dredd and has also played in films Star Trek (2009), Star Trek into darkness (2013) and The Bourne Supermacy (2004). Olivia  Thirlby who played Dredds side kick and has started in films Juno (2007), No strings attached (2011) and The darkest house (2011). Also Lena Headey plays Mama the bad buy in Dredd but has also stared in films 300 (2006), The Purge (2013) and Game of Thrones (2011).

The estimated budget of Dredd was $35,000,000 and made a gross of $13,401,683 on October 26th 2012. The critical reception of Dredd got a megascore of 59/100 and had a rating of 7.0/100 which was rated by 125,460 people. Normally in a case like this having such a high rating and score you would think that the costings would double and make a strong profit but in this case it got a could reception but made a money loss which is very rare. 

The marketing of the film begin in  August 2012 when the viral advertising site "Dredd Report" was launched. The site featured a video condemning the use of Slo-Mo, and links to news about the film. A tie-in comic book was published; its plot serves as a prequel to the film's narrative and follows Ma-Ma's life as a prostitute, controlled by her pimp Lester Grimes. The comic was written by Judge Dredd Megazine editor Matt Smith, drawn by 2000 AD artist Henry Flint and was released on 5 September 2012. An exclusive film poster featuring artwork by Jock was released by Mondo to promote the film's appearance at the 2012 Fantastic Fest in September 2012. 

Dredd's marketing campaign won a Golden Trailer Award for Best Thriller TV Spot for the trailer "Big Addicted", and received nominations for a number of things such as Best Action TV Spot, Most Original TV Spot, Best Graphics in a TV Spot, Best Music TV Spot, and Best Action Poster and Most Original Poster for the Dredd motion poster.

Alex Garland wrote the script of Dredd and began writing Dredd in 2006 during post-production of Sunshine and completed his first draft during filming of 28 Weeks Later. Garland decided that the story needed to be more focused and grounded. He instead considered adapting some of the notable Judge Dredd storylines, including "Democracy" (1986) and "Origins" (2006), but he decided to avoid these lengthy tales in favour of a shorter, day-in-the-life story about Dredd and his function as a cop in the dystopian environment of Mega-City One.

Dredd was distrubuted by Entertainment Film, Distributors and Lionsgate and the studios that accupanied making the film were DNA Films, IM Global and Reliance Entertainment.
The green light was given to the producers Alex Garland, Andrew Macdonald and Allon Reich on Decemer 20th 2008 that Rebellion and 2000 AD have announced that a new Judge Dredd movie is in development. Together with DNA Films, the movie production company behind such films as Danny Boyle's Sunshine and 28 Weeks Later, Judge Dredd will go into production in 2009. Jason Kingsley, CEO and Creative Director said, "We can't give away too many details at this point, but we're looking forward to working with DNA Films to bring Judge Dredd back to the big screen."
Dredd the film made a loss and therefore didnt not succeed in the film buiness. This was for many reasons such as the marketing. Lionsgate was only on the hook for the cost of prints and marketing for Dredd, so they may not have had the financial incentive to push the film hard enough. And what marketing I saw didn't really convey the "Batman-analogue in a dark future city" concept clearly enough. The R rating. The over-the-top violence in Dredd was one of the best parts of the film, but the comic has always seemed to be aimed at the smart 13-year-old. You could easily imagine a PG-13 Judge Dredd movie that would convey the violence and lunacy without quite so much overt gore — and that would have made more money as a result. Also another problem was that the 3D and 2D showings at cinema's were that there wasnt enough showings of them in the UK, so therefore people couldnt find places to watch the film at certain times or even find any showings of the film, as there was report in a review of the film that in some cinemas the film was only showed once so often.

The film was shot digitally and primarily in 3D using RED MIX, SI2K and Phantom Flex high-speed cameras. Multiple camera rigs were used. Some 2D elements were converted to 3D in post production. For scenes conveying the time and space altering effects of Slo-Mo, Mantle aimed to create images that would be beautiful but disorienting. Dredd also required ten days of filming and eight different sets inside and outside the studio which were blended together with visual effects. Slo-Mo scenes also feature a rainbow color scheme and sparkle highlights to create an unreal and otherworldly effect. The filmmakers experimented with blood bags, prosthetics, shooting real bullets, and compressed air to see the effect of direct body hits in slow motion. In the finished film, compressed air was used to create impact ripples on flesh.

I throughly enjoyed watching the whole film of Dredd. It was full of action and excitement with a very grown up yet thrilling persecutive to the cartoon comic judge Dredd. The film had a very gripping and understandable storyline that grow on me as it went through the film, but at the start i wasn't too sure how it would end or how it would all come together as it took a while for it to really get into the story line and become full of action. The only fault was that it ended too quickly and quietly, needed more fight and excitement at the ending of killing 'mama' she died to easily and quickly, despite that all in all was a thrilling and brilliant film to watch full of action and excitement despite its low budget and high loss, i enjoyed the film and will be watching it again.

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