Marjorie ferguson:
Chocolate box, described as a half or full smile, with the lips together or slightly parted, and the face full or three-quarters to camera. The projected mood aims to be soft and sweet, not too hot or cold (a warm bath kind of warm ), where the uniformity of the woman’s features in their “smooth perfection” (like the surface of a chocolate) is more important than her quirks or individuality.
The Invitational look, which emphasis the eyes, has the head to one side looking back at the camera, and is mischievous and mysterious in nature.
The Super Smiler, with the full face open smile, often with wind-blown hair, is enthusiastic, demanding and exciting.
Romantic or Sexual, is characteristics by wantonness, availability and, as often as not with this look, unashamedly erotic.
Trevor Millum:
Seductive, When a model is posing in the Seductive look they should have their eyes slightly closed, the expressions will be small, but will still show through, they will also aim to look confident.
Care Free look, this look can be linked to sports because it seems as if they are active and healthy.
Practical, this look will include a model who seems to be concentrating something, so their eyes will be focused and their mouth will be closed but not tightly.
Comic, This will be seem as if the actor/model is being stupid, comical, funny and it will normally be exaggerated, to make the most as if to seem that what they are laughing at is very funny.
Catalogue, This will make the model have their eyes wide open, with a big smile as if they are not stupid but quite dumb.
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