Dredd 2012 Research

Dredd 2012 is about when future America is an irradiated waste land. On its East Coast, running from Boston to Washington DC, lies Mega City One - a vast, violent metropolis where criminals rule the chaotic streets. The only force of order lies with the urban cops called "Judges" who possess the combined powers of judge, jury and instant executioner. Known and feared throughout the city, Dredd is the ultimate Judge, challenged with ridding the city of its latest scourge - a dangerous drug epidemic that has users of "Slo-Mo" experiencing reality at a fraction of its normal speed. During a routine day on the job, Dredd is assigned to train and evaluate Cassandra Anderson, a rookie with powerful psychic abilities thanks to a genetic mutation. A heinous crime calls them to a neighborhood where fellow Judges rarely dare to venture - a 200 storey vertical slum controlled by prostitute turned drug lord Ma-Ma and her ruthless clan. When they capture one of the clan's inner circle, Ma-Ma overtakes the compound's ...

The film Dredd was directed by Pete Travis who also directed films Vantage Point (2008), Omagh (2004) and Endgame (2009). The main characters that played parts in Dredd were Karl Urban who played Dredd and has also played in films Star Trek (2009), Star Trek into darkness (2013) and The Bourne Supermacy (2004). Olivia  Thirlby who played Dredds side kick and has started in films Juno (2007), No strings attached (2011) and The darkest house (2011). Also Lena Headey plays Mama the bad buy in Dredd but has also stared in films 300 (2006), The Purge (2013) and Game of Thrones (2011).

The estimated budget of Dredd was $35,000,000 and made a gross of $13,401,683 on October 26th 2012. The critical reception of Dredd got a megascore of 59/100 and had a rating of 7.0/100 which was rated by 125,460 people. Normally in a case like this having such a high rating and score you would think that the costings would double and make a strong profit but in this case it got a could reception but made a money loss which is very rare. 

The marketing of the film begin in  August 2012 when the viral advertising site "Dredd Report" was launched. The site featured a video condemning the use of Slo-Mo, and links to news about the film. A tie-in comic book was published; its plot serves as a prequel to the film's narrative and follows Ma-Ma's life as a prostitute, controlled by her pimp Lester Grimes. The comic was written by Judge Dredd Megazine editor Matt Smith, drawn by 2000 AD artist Henry Flint and was released on 5 September 2012. An exclusive film poster featuring artwork by Jock was released by Mondo to promote the film's appearance at the 2012 Fantastic Fest in September 2012. 

Dredd's marketing campaign won a Golden Trailer Award for Best Thriller TV Spot for the trailer "Big Addicted", and received nominations for a number of things such as Best Action TV Spot, Most Original TV Spot, Best Graphics in a TV Spot, Best Music TV Spot, and Best Action Poster and Most Original Poster for the Dredd motion poster.

Alex Garland wrote the script of Dredd and began writing Dredd in 2006 during post-production of Sunshine and completed his first draft during filming of 28 Weeks Later. Garland decided that the story needed to be more focused and grounded. He instead considered adapting some of the notable Judge Dredd storylines, including "Democracy" (1986) and "Origins" (2006), but he decided to avoid these lengthy tales in favour of a shorter, day-in-the-life story about Dredd and his function as a cop in the dystopian environment of Mega-City One.

Dredd was distrubuted by Entertainment Film, Distributors and Lionsgate and the studios that accupanied making the film were DNA Films, IM Global and Reliance Entertainment.
The green light was given to the producers Alex Garland, Andrew Macdonald and Allon Reich on Decemer 20th 2008 that Rebellion and 2000 AD have announced that a new Judge Dredd movie is in development. Together with DNA Films, the movie production company behind such films as Danny Boyle's Sunshine and 28 Weeks Later, Judge Dredd will go into production in 2009. Jason Kingsley, CEO and Creative Director said, "We can't give away too many details at this point, but we're looking forward to working with DNA Films to bring Judge Dredd back to the big screen."
Dredd the film made a loss and therefore didnt not succeed in the film buiness. This was for many reasons such as the marketing. Lionsgate was only on the hook for the cost of prints and marketing for Dredd, so they may not have had the financial incentive to push the film hard enough. And what marketing I saw didn't really convey the "Batman-analogue in a dark future city" concept clearly enough. The R rating. The over-the-top violence in Dredd was one of the best parts of the film, but the comic has always seemed to be aimed at the smart 13-year-old. You could easily imagine a PG-13 Judge Dredd movie that would convey the violence and lunacy without quite so much overt gore — and that would have made more money as a result. Also another problem was that the 3D and 2D showings at cinema's were that there wasnt enough showings of them in the UK, so therefore people couldnt find places to watch the film at certain times or even find any showings of the film, as there was report in a review of the film that in some cinemas the film was only showed once so often.

The film was shot digitally and primarily in 3D using RED MIX, SI2K and Phantom Flex high-speed cameras. Multiple camera rigs were used. Some 2D elements were converted to 3D in post production. For scenes conveying the time and space altering effects of Slo-Mo, Mantle aimed to create images that would be beautiful but disorienting. Dredd also required ten days of filming and eight different sets inside and outside the studio which were blended together with visual effects. Slo-Mo scenes also feature a rainbow color scheme and sparkle highlights to create an unreal and otherworldly effect. The filmmakers experimented with blood bags, prosthetics, shooting real bullets, and compressed air to see the effect of direct body hits in slow motion. In the finished film, compressed air was used to create impact ripples on flesh.

I throughly enjoyed watching the whole film of Dredd. It was full of action and excitement with a very grown up yet thrilling persecutive to the cartoon comic judge Dredd. The film had a very gripping and understandable storyline that grow on me as it went through the film, but at the start i wasn't too sure how it would end or how it would all come together as it took a while for it to really get into the story line and become full of action. The only fault was that it ended too quickly and quietly, needed more fight and excitement at the ending of killing 'mama' she died to easily and quickly, despite that all in all was a thrilling and brilliant film to watch full of action and excitement despite its low budget and high loss, i enjoyed the film and will be watching it again.

Review of film Judge Dredd

I throughly enjoyed watching the whole film of Dredd. It was full of action and excitement with a very grown up yet thrilling persecutive to the cartoon comic judge Dredd. The film had a very gripping and understandable storyline that grow on me as it went through the film, but at the start i wasn't too sure how it would end or how it would all come together as it took a while for it to really get into the story line and become full of action. When i first saw the boxing of the film i wasn't too sure weather i would enjoy it because id never heard or seen Dredd comics so didn't know if would understand what was going on, but once the film got into it, it was full of exciting action and brilliant gripping scenes. The blood and violence i felt made the film, without it it wouldn't have been Dredd or an enjoyable film. The slow motion effects made the film seem more beautiful and artistic which contrasted with all the blood and violence which for me helped make the film more bearable and exciting. Dredd himself is such a brilliant character throughout the whole film, he's all for the law and whats right but at the same time such a good badass killing machine, he's a hero but not a superhero like ones you get in comics having super powers, Dredd is a normal human fighting for whats right in the world. He makes the film and its shown just right to how he's shown in the comic books that made a brilliant success themselves. I loved the futurist effect the film went with, how the city and buildings would look in the future but also how crime would be at the top of everything and slowly the world would be falling apart but isn't due to the judges fighting against crimes and villeins. I idea of all the set was exciting but realist, you could really imagine the world looking and becoming like that in the future, brilliantly thought out, really gripped my attention. I really liked the fact that the villein was a female and the story behind her was threatening and brilliant to make her character become more scary and mad, being as she is a female made me more interested because not very often are the bad guys girls, but her character was brilliantly bad and even scary. The only fault was that it ended too quickly and quietly, needed more fight and excitement at the ending of killing 'mama' she died to easily and quickly, despite that all in all was a thrilling and brilliant film to watch full of action and excitement despite is low budget and high loss, i enjoyed the film and will be watching it again.

Judge Dredd

Judge Joseph Dredd is a fictional character whose comic strip in the British science fiction anthology 2000 AD is the magazine's longest running, having been featured there since its second issue in 1977. Dredd is an American law enforcement officer in a violent city of the future where uniformed Judges are empowered to arrest, sentence, and execute criminals at the scene of crime. The character was created by writer John Warner and artist Carlos Ezquerra, although editor Pat Mills also deserves some credit for early development.

Judge Dredd is amongst the UK's best known comic characters. So great is the character's name recognition that his name is sometimes invoked over similar issues to those explored by the comic series, such as the  Police state, authoritarianism and the rule of law. Judge Dredd was named the Seventh Greatest Comic Character by the British magazine empire. In 2011, IGN ranked him 35th in the Top 100 Comic Book Heroes. 

Skins, representation of age

Characters:

Tony- 

He cares about his body and they way he looks due to working out and admiring himself in the mirror. Likes older women as he watches the women across the road getting changed and has cheeky eye contact from across the street. He looks after his sister, as he lets her go out and come back in the house without getting noticed by their parents. Comes across as intellectual and clever as he reads a novel called Nausea by Jean Paul Sartre. Cheeky attitude as he annoys and makes a mug of his father. He also sleeps in the middle of the bed between the male and female on his duvet cover, which comes across as that he could be bisexual. His bed covers seem to look untouched when he wakes up and everything in his room is tidy and in a specific place as well as him having a set routine every morning of what he does. He doesn't come across as the average boy due to not having many posters of girls, cars or music only the odd one of a 60's arty film. He has a basic but smart fashion sense, navy blue jumper, red T-shirt, chinos and white shoes therefore h has is own style.

Dad-

He comes across as short tempered as the little things such as playing stereo too loud annoys him too much. He's seen to be shouting and swearing a lot which gives a bad rude first impression. He's completely unaware as his son gets away with a lot around him, locking bathroom without him knowing. Also he has a pour relationship with his son and daughter, as him and Tony only seem to annoy each other while Effie gets away with everything without him knowing. He's made out as being a mug by his children as he's oblivious of what they are doing around him or to him. He also uses a long of slang 'James blunt' that makes him seem sloppy. 

Effie-

Comes across as slutty as she comes back home early in the morning from a night partying in little clothing, pants on display and makeup smudged all over her face as if she's been kisses someone. Her and her brother have a close relationship as she gets him to help her sneak back into the house without being seen that she's been out all night. Once she's back home she changes into smart sensible clothing for school wearing no makeup and hair up, which comes across that she has a split personality, her parents see her as sensible while really she's a tart.

Music:

The theme tune is fast and chime like but also fun and childish as the characters are all teenagers and young as the program is targeted for a young teenage audience.

Then once the program has began and its focuses on Tony the music played is current and young with rude gestures in the lyrics which is portraying that teenagers as sexual and rude.

Then Tony plays loud rock music to direct and annoy his dad. As he only pressed play the song played must be something that he listens to normal which is a very loud rock and hardcore music that his father doesn't like which is why he places that song.

Camera work:
When the programs first starts they use a zoom out from Tonys face to a wide shot of the whole bedroom to show the whole room and all of his surroundings. Then theres an over the should shot of himself in the mirror to show the audience what Tonys seeing. The camera zooms in on the women across the street through her window as if we are seeing exactly what Tony is seeing. Then theres a high angle shot from where Tony is looking through is window looking down on his sister, so we get a view from Tonys eyes again. Then the camera man use a low angle shot from just under the table looking up at Tony and his dads reaction behind him to enhance his emotion in his face.

Blockbusters voice recording.

Script for Blockbusters audio

Blockbusters Script for Media by chloephillips121296

Film Production Process

The idea:

To have an idea of a film you need a source of inspiration, like a remake of a film, creating a film from a brand of toys or even an original idea that no one has thought of before. Then the producer is that decides whether the idea is good or not to produce and makes the investment to make it a film. Then the director will work with the producer to make the idea file-worthy and direct everything in the film. The written is informed of the film idea and defines the idea, the plot and the characters. The writer will then write a treatment which is a one page description of the main story and the characters of the film. Then from this a pitch is created which contains all the information that the producer needs to sell the idea to financiers to commission a script.

Development Finance:

The producer pitches the project by using the treatment and pitch with their powers of persuasion to get the money needed to develop a script. Once the project has been given the money needed to make idea into a film the producer can approach film company's for development in money but sometimes film company's have films to develop them self's. The producer can also offer future sales and broadcast in return for money to develop the script as well as apple to a public funding body like the UK Film Council for a development grant or even pitch the film to private investors in hope they will support or pay for the project to happen. Then with the money developed the producer can die the writer down to commit to delivering a number of drafts of the script in return for financial benefits.

Script Development:
The writer produces a synopsis which is a brief of the film and with the producer agree or not agree on key scenes and events in the film. The writer then creates a step outline to plan the script which once happy the draft is sent to the financiers which will have their own ideas to the draft. When all agree with the script it is locked off and becomes a finial draft which is when writer is paid. Final stage of script development is the creation of a sales treatment.

Packaging:
This is when the producer and director must package the script into a full commercial proposition, ready for financing. To make the project more commercial is by attaching well known starts to the script. Then well known commercially successful heads of department such as the editor, production design and director of photography carry considerable clout with knowledgeable financiers. Then the producer must know how much it will all really cost to make the film to know the proper business proposition. The producer will then need to show a plan to the potential investors to how they plan to raise the money and how they will pay them back. Once the package is then complete the film is a viable commercial proposition its them shown to the people.

Financing:
The producer must travel to find a financier to make the market. The producers lawyer draws up contracts to the deals with production companies, public bodies and private individuals. The producer can also raise money from the pre-sales, selling the right to the film before it has even been made. The producer can get investments or even loans from certain departments of banks that specialise in film finance but most financiers insist that a completion bond is in place before they agree to invest, which is insurance for the production. Once all the essential funding and insurance is secured, the film gets the 'green light' and the film can be made.

Pre-production:
The kick-off meeting begins and all the heads of department are hired and the shooting script is circulated and preproduction begins in earnest. Then the casting director with the director and producer begins the process of identifying and casting the actors. The storyboards are the blueprints of the film created by the directer, storyboard artist and the director of photography where every shot is planned in advanced. The production designer plans every aspect of how the film will look and hires people such as a art director, location manager and construction manager to design and build each part. Effects shots are planned in much more detail to normal shots and take a while to design and build by visual effects supervisor and special physical effects people. The first assistant director, line producer and production manager make up the key logistic triangle of the production.

The shoot:
The first day of principal photography is where the shooting begins, funding is released. The camera department is responsible for getting all the footage that the director and editor need to tell the story. Then once the lighting and sound are set up and hair and makeup have been check the shooting can begin. The acting can begin but the actors must create an emotional world and draw the audience into it. Every special effect is carefully constructed and must be filmed with minimum risk of injury to cast and crew. The chain of command are the assistant directors, runners and the line producer make sure film productions are run with military precision, if they fall behind schedule the financiers and insurers may step in.

Post Production:
As the processed footage comes in the editor assembles it into scenes and creates a narrative sequence of the film called a rough cut. Once the picture is locked, the sound department works on the audio track laying, creating and editing every sound. Digital effects are added by specialist effects compositors and titles and credits are added in a compositing suite. The final stage of the picture edit is to adjust the colour and establish the fine aesthetic of the film. After picture lock, the rough sound mix goes to a dubbing theatre where the sound mixer sets the finial levels. After the finial cut the film reachers full lock, it is now finished and ready for duplication.

Sales:
When selling the product to distributors the producer secures the services of a sales agent, a specialist in film sales. To help sell the film, a trailer is made to show busy film buyers the most marketable aspects of the film. The producer and the sales agent collect everything they will need to sell the film such as the trailer, sales pack and sales report. The market is a saturated with films, so the producer must go to great lengths to attract attention for the film. A high profile screening at one of the top film festivals can be great for creating the heat around  the film. The producer now has a hot product and can negotiate good deals with distributors around the world.

Marketing:
Then the film goes to a marketing team who specialist in marketing the film to the public. Knowing the audience is essential; and the marketing team runs test screenings to see how the film is received. The potential audience for the film is targeted with posters, cinema trailers, TV spots and other marketing materials. Television, radio, newspapers and magazines can all help create positive word of mouth about the film. The internet can also help promote the film as it floods the world with information and also makes niche marketing possible. In order to get the film to audiences the distributor must negotiate a deal with the cinemas to screen it.

Exhibition:
A high profile, star studded premiere is used to launch the film to the public with and explosion of media coverage. The UK has more than 3,500 cinema screens and some are not british owned or show british films. Distributors supple the exhibitors with prints of the film, the more screens the film is shown on the more prints are needed. The box office performance is when the data of the film attendance is collected and then form that data they decide weather the film gets canceled or prolonged. The exhibitors take their share of the box office receipts, after which the distributors recoup their marketing costs. Once the distributors have been paid the financiers can recover their investments as laid out in the recoupment schedule.

Other Windows:
Hospitality sales for hotel channels and in flight entertainment can bring millions in additional revenue. UK audiences spend more on DVDS than on cinema tickets so success on DVD can compensate for box office failure. Television is the final source of revenue, rights are sold separately for pay-tv showings and terrestrial broadcasts. Rights for computer games and other reproduces licenses can be extremely lucrative sources of additional revenue. Once the film has made a profit, the producer and key creative people can reap their rewards. The finial income from a film is never known. Distributors continue in perpetuity, and the film may even be re-released in the future.